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Business Marketing Association's
SOLUTIONS Speaker Series
Thursday June 18th In this economy marketing must 'step up to the plate' to prove its mettle. Join the Business Marketing Association on Thursday June 18th for our Solutions Series to learn how to Activate Your Company's Brand. Guest Speaker Mark Carr will provide a compelling case for aligning your corporate brand in all facets of your business — from advertising and sales through purchase and support. Creating and maintaining a consistent brand is critical to keeping existing customers and acquiring new ones particularly in this challenging business environment. Key topics will include: - What you need for the branding ‘ground game' and how to make it drive sales
- Identify areas where inconsistent branding is hurting your marketing efforts
- How leading companies increase the adoption and overall effectiveness of internal brand activation programs
- How to create a practical, customized plan for your organization
And, of course, there will be the fantastic BMA networking! Meet Boston's best marketers and prospect, network and/or job search. Speaking of jobs, look out for the BMA's Marketing Career Caucus, Boston's biggest and best marketing/networking/job search session dedicated to B2B marketers. Event Details| What: | Networking, Activating Your Company's Brand, and more networking | | When: | June 18, 2009 (Thursday) 6:00 – 8:00 pm (includes networking time) | | Where: | Hilton Garden Inn Boston/Waltham | | Register: | http://bmaboston062009.eventbrite.com/ |
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