Business-to-business marketers have *unique* email marketing needs. Join the BMA and MarketingSherpa on January 18 @ 2PM ET and discover what works and what doesn’t for B-to-B demand generation via email. Plus, get five practical tips to improve your results immediately New presentation from MarketingSherpa’s research team includes:
- Eyetracking “heatmap” from lab tests of email creative
- Best email campaigns for lead nurturing (not your monthly newsletter)
- Real-life data on opens, clicks, and conversions from 3,637 marketers
