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Best Practices in Media Relations Sponsored by Schwartz Communications
The cornerstone of effective PR programs is a comprehensive and prioritized media program that promotes your story to all appropriate print, broadcast and online media, from industry verticals to key trade press to major national business outlets. Your account team is proactively and creatively pitching your story to reporters every day. The team develops all necessary PR background materials as well as press releases. Regular contact with key reporters ensures placement in trend stories, features and news reports. The media relations program also includes media training for your top corporate spokespeople. Conducted in our state-of-the-art studio, former broadcasters go through drills to prepare executives for interviews and live broadcast appearances.
During this presentation you will learn: - How to optimize media relations activities in your current marketing strategy.
- Actionable strategies you can use develop and grow media and press activities.
- The critical success factors that will dramatically improve your current media relations activities.
When: February 15, 2007 @ 2:00PM
Speaker: Mark McClellan, Vice President, Schwartz Communications
 What is the cost and what is included?
All virtual seminars are $25 for non-members and $10 for members and includes: - Live access to the event
- Ability to ask questions to the presenter
- Exclusive access to white paper or materials provided by the speaker
- Exclusive access to the PowerPoint slides or webcast of the presentation
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