Best Practices in B2B Blogging

“Blogging is a fad!”
“Only unemployed geeks and teenagers blog!”
“My customers don’t read blogs!”

Have you heard these (and other lies) related to blogging? What is the truth about using blogging for marketing, PR and communication? What makes a blog work, and what successful blogs are out there today?  Whether you are an active blogger trying to convince your company to blog, or someone in the bleachers wondering what Kool-Aid everyone is drinking, you undoubtedly have questions and concerns about blogging.

In this 90-minute virtual seminar, Jeremy Wright will get into the nitty-gritty of blogging. Examining specific case studies, laying out best practices and providing a framework for how blogs can fit into your marketing mix, Jeremy will help you understand not only what blogs are and how they should be used — but also what works, what doesn’t, and why.

During this presentation you will learn:

• Five basic rules for blogging
• How to start blogging (and how to teach your senior executives to blog)
• Who should blog ...and who shouldn’t
• Three key paradigm shifts for any organization looking at blogs
• What works and what doesn’t — examples of blogs that have succeeded and failed
• The most common mistakes made by marketers and PR professionals

When: April 12, 2007 @ 2:00PM
Speaker: Jeremy Wright is a serial entrepreneur — some have even said a blogpreneur — with a focus on communications-oriented ventures. He has been involved in IT, programming and the business side of IT for nearly a decade.

What is the cost and what is included?
All virtual seminars are $25 for non-members and $10 for members and includes:

• Live access to the event
• Ability to ask questions to the presenter
• Exclusive access to white paper or materials provided by the speaker
• Exclusive access to the PowerPoint slides or webcast of the presentation

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