|
Best Practices in Making Marketing Matter to your CEO
 Marketing Champions explains to marketing professionals how to make the marketing department an influential, powerful, and critical part of the organization. Since many CEOs and other business leaders don’t understand how their marketing departments contribute, Roy Young will argue that it is up to the marketers themselves to prove their leaders wrong and seize organizational significance for themselves.
During this session he will outline practical ways to manage marketing inside the organization–North (the CEO and CFO), East (Sales, R&D, and Operations), South (direct reports, agencies, and partners), and West (areas of opportunity)–to effectively produce unique value that is recognized and rewarded. When: May 17, 2007 @ 2:00PM
Speaker: Roy Young, Chief Revenue Officer, MarketingProfs
 What is the cost and what is included?
All virtual seminars are $25 for non-members and $10 for members and includes: - Live access to the event
- Ability to ask questions to the presenter
- Exclusive access to white paper or materials provided by the speaker
- Exclusive access to the PowerPoint slides or webcast of the presentation
Return to Events
|
