BMA BOSTON: ANNOUNCES REBIRTH ANCHORED WITH NEW PROGRAMS AND BOARD MEMBERS

Industry leaders dominate both the new virtual seminar series and the revamped board of directors

Boston, MA -August 7, 2006 – The Business Marketing Association of Boston (BMA) is excited to announce their Best Practices in Marketing Virtual Seminar Series, the re-launch of their website and the introduction of its new Board Members. The BMA of Boston is the area's premier association for B2B-focused marketing professionals.

The BMA is launching its innovative ‘Best Practices in Marketing Virtual Seminar Series’. These streaming web-based seminars will be facilitated by noted industry leaders and will cover timely topics that focus on best-practice marketing. Members can register for the series at the BMA web site – http://www.thebmaboston.com. The fall series schedule is as follows:

• “Best Practices in B2B Demand Generation: 8 Critical Success Factors in B2B Lead Generation” September 14, 2006 @ 1:00PM
  Brian Carroll, CEO of InTouch, Inc., Author of Lead Generation for the Complex Sale and Award-winning blogger
• "Best Practices in Public Relations: How new communication vehicles (Blogs, podcast, groups, etc.) are reshaping the PR landscape” September 28, 2006 @ 2:00PM
  Matthew Podboy, Award winning author of “Active Voice”
• “Best Practices in Email Marketing: Strategies & Tactics to help improve your email marketing” October 12, 2006 @ 2:00PM
  Chris Baggott, Award winning author of the “Email Marketing Best Practices Blog”
• “Best Practices: Applying Neuromarketing in B2B Marketing: 6 ways to stimulate the brain to improve marketing results” October 24, 2006 @ 2:00PM
  Christophe Morin, Author of the “Neuromarketing Blog”, and “Selling to the Old Brain”
• “Best Practices in Search Engine Optimization: How to enhance your site traffic and improve results” November 16, 2006 @ 2:00PM
  Chris Boggs, Award winning Author at the SEO Roundtable Blog
• “Best Practices in B2B Podcasting: Leveraging Podcasts to enhance your market presence” December 14, 2006 @ 2:00PM, Patrick Moorhead, B2B Podcasting Guru at Razorfish

The BMA is also pleased to introduce several industry leaders as new members of its Board of Directors.

• Matthew Mamet, the President of Embarc, will join as the Vice President of Internet Marketing.
• Gary Morris, the founder and President of Marketing Advocate, will join as a senior advisor and assist in event planning and helping to implement the organizations 1-to-1 marketing strategy.
• Chris Perkett, the founder and president of Perkett PR, will join as Vice President of Programming.
• Will Robinson, VP of Marketing and Strategy for Defense Commercialization and Audiuty, will join as the Vice President of Public Relations.

“The BMA Boston is changing and we are excited about being able to offer our members such an innovative program featuring an all-star lineup of industry gurus,” said President, Michael Lewis. “We have focused the entire program on presenting best practices in several areas of marketing to help our educate our members on how to optimize their performance as marketing professionals. Additionally, adding so many high-profile individuals to our board of directors gives us a much deeper knowledge base and network to work with. Expect more exciting announcements from us in the coming months as we continue to grow the BMA Boston.”

About the Business Marketing Association of Boston:
The Business Marketing Association (BMA) of Boston is the area's premier association for B2B focused marketing professionals. As the local chapter of the International Business Marketing Association, we are the professional growth and networking organization for business-to-business marketing professionals who want to stay on top of the game. The BMA is a worldwide organization with over 3000 members and provides today's marketers with broad information and educational resources, in addition to networking opportunities through local chapters, conferences and seminars. To learn more about the BMA Boston visit our website at www.thebmaboston.com

For Further Information, please contact:
Will Robinson
Vice President of Public Relations
The Business Marketing Association of Boston
will.robinson@thebmaboston.com

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