BMA NATIONAL: BMA ELECTS NEW BOARD OF DIRECTORS

Chicago, IL - Oct. 2, 2006 - The membership of the Business Marketing Association (BMA) has elected a slate of nine directors to lead the organization for 2006–2007. In addition, 29 appointed vice presidents have been named to the board of directors to assist with key initiatives that are part of BMA’s strategic plan.

“The expansion of BMA’s board is one of the key elements in creating a strong organization that represents all aspects of the vital B-to-B marketplace,” said John Favalo, CBC, chairman of BMA and Managing Partner at Eric Mower & Associates, Group B2B. “We have assembled a leadership team that includes marketing experts from a broad range of well-known organizations, including Kodak, GE Equipment Services, Hewlett-Packard, Siemens, several universities and Crain Communications. They will help us provide value to our members and complete our strategic transformation.”

In addition to Favalo, members of the elected board, which also comprises the Executive Committee, are:

• Vice Chairman and also Vice President Thought Leadership D. Keith Pigues, vice president marketing – U.S. operations; CEMEX
• Secretary Maralah Rose-Asch, CBC, publisher & editor; Gardner Publications, Inc.
• Treasurer Bob Goranson, CBC, partner, account strategy & planning; Mobium Creative Group
• VP Marketing/Communications Jeffrey W. Hayzlett, CMO/VP, Graphic Communications Group; Eastman Kodak Company
• Immediate Past Chairman Kirby Strickland, CBC, president; Strickland & Company
• Vice President Strategic Transformation Gary Plaster, senior vice president; Charter Consulting
• VP Global Community Meg Goodman, chief marketing officer; Townsend Agency
• VP Professional Development Ralph Oliva, executive director, Institute for the Study of Business Markets (ISBM) at Penn State University

Hayzlett and Oliva are new to the BMA board; the others have previously held various positions within the organization.

Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience in the graphic communications industry. At Kodak, he leads all marketing activities for the Graphic Communications Group, including product positioning, segment marketing, branding, marketing communications and customer development.

Oliva leads ISBM, an academic center devoted to advancing knowledge and practice in business-to-business marketing worldwide. Prior to joining Penn State, Oliva spent 23 years in B-to-B and consumer marketing, and established a "Virtual University" for marketing at Texas Instruments. He has authored 15 books, and served as TV spokesperson for the application of technology to education.

“A strong and vital component of BMA as we move forward will be the new appointed vice presidents, who will provide perspective on the many individual components that encompass the full spectrum of B-to-B marketing,” explained Favalo. “These positions are the result of a nearly year-long effort to create a board that is aligned with BMA’s mission of increasing the importance, value and impact of B-to-B marketing in companies around the world.”
The new board is organized to support four key elements in the BMA strategic plan:

• Thought leadership to enhance the marketing function’s ability to increasingly contribute to the sustainable profitable revenue growth and market success of B-to-B companies.
• Development of a global B-to-B marketing community to share ideas and resources for professional growth.
• Professional development to enable marketing practitioners to increasingly contribute to their organizations’ profitable revenue growth and market success.
• Strategic transformation to reposition the BMA brand consistent with the association’s mission and vision.
  

A member of the executive committee is responsible for each of these areas and will work with the new appointed board members, who are:

Thought Leadership: D. Keith Pigues

• Communications/Promotion - Frank Mantero, vice president, marketing communications; GE Equipment Services – Rail Services
• Interactive - Aaron Kahlow, managing partner; BusinessOnLine
• Pricing - Navdeep Sodhi, director of global pricing; Kennametal Inc.
• Product Development/Innovation - Donald M. DeLauder, executive director, product innovation and advanced development; MEDRAD, Inc.
• CRM - Mike Overly, vice president CRM: Hewlett-Packard
• Market Research - Susan Spaulding, CEO; Market Directions, Inc.
• Growth - Kyle Anderson, vice president marketing; Quill
• Brand - Ann Ness, vice president, corporate brand management; Cargill
• Marketing Performance Measurement - Pat LaPointe, managing partner; MarketingNPV
• Conferences - Cathe Reams, marketing director; Siemens
• Recognition Programs – Thor Harris, president; Percepture, Inc.
  

Global Community: Meg Goodman

• 
  Global Outreach (Asia) - Margaret Woodard, vice president, Asia strategy & market development; ADP Dealer Services
• Global Outreach (Europe) - Angela Walledge, managing director; Walledge Associates, Ltd.
• Global Outreach (Latin America) - Rafael J. Hernandez, sales manager; SWF Companies, Inc.
• Business Media - Bob Felsenthal, vice president & publisher; BtoB Magazine
• Industry Consultants - Naylor Gray, global director of marketing; Frost & Sullivan
• Academic Liaison - Mark Frigo, professor; DePaul University
• Chapters - Greg Salerno, manager, advertising & public relations; BJ Services Company
• Chapter Relationships Chicago - Michael C. Krauss, president, Market Strategy Group; president, Chicago Chapter
• Chapter Relationships Colorado - Jeannie Zaemes, CBC, senior manager, marketing communications, Gambro BCT; president, Colorado Chapter
• Chapter Relationships Milwaukee – Michael Stefaniak, partner and VP client services, Scheibel Halaska; vice president, Milwaukee Chapter
• Chapter Relationships Northern California - Vipul Chitalia, partner relationship manager, Agilent Technologies; president, Northern California Chapter
• Partners - Mark Bertler, vice president of strategic marketing; Pentair
• Alliances - Mike Hensley, CBC, executive vice president; HSR Business to Business, Inc.
• Advocacy - Al Maag, chief communications officer; Avnet

Professional Development: Ralph Oliva

• CMO/Marketing Leader Track - Corey Ferengul, vice president, worldwide solutions marketing; Macrovision Inc.

Strategic Transformation: Gary Plaster

• Revenue Growth - Benita Boettner, executive director, corporate programs; The Chicago Council on Global Affairs
• Brand Building – David K. Hopkins, managing director, Carlson Brand Enterprise; Carlson School of Management, University of Minnesota
• Public Relations - Krista Shepard, vice president communications; Health Net of California

The Business Marketing Association (BMA), established in 1922, is a not-for-profit organization dedicated to serving the career and professional development needs of business-to-business marketing and marketing communications professionals.

Media Contact:

Will Robinson
Vice President of Public Relations
The Business Marketing Association of Boston
will.robinson@thebmaboston.com

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