BMA BOSTON ANNOUNCES ADDITION OF GOOGLE’S BLAKE COYLE TO ITS BOARD

Google marketing executive to strengthen nationally-recognized organization
Boston, MA - December 1, 2006 – The Business Marketing Association of Boston (BMA) is excited to announce the addition of Blake Coyle to its Board of Advisors.  “The addition of Blake to our Board strengthens our nationally-acclaimed organization and will assist us in delivering the best content and activities for our members” said Michael Lewis, President of the Boston BMA.   The BMA of Boston is the area's premier association for B2B-focused marketing professionals.

Blake Coyle oversees the Business and Industrial Markets Sales and Operations Group for Google’s Eastern Region. In her role, Blake consults the business-to-business marketing community on how to connect with their target audiences across the web and around the globe. 

Prior to Google, she worked for HookMedia, which was later acquired by MPG Media Contacts, a division of Havas Advertising, where she spearheaded business-to-business online strategies and media plan execution and optimization. In this capacity, Blake consulted businesses on early Web-based ROI models and marketing performance measurement initiatives. Since joining Google, she has focused her efforts on building out strategic advertising relationships within the B2B segment as well as developing Google's regional presence in the Northeast. Blake is a graduate of University of Oregon and started her marketing career in Stockholm, Sweden where she spent 5 years.

“Blake is on the cutting-edge of B2B marketing” said Michael Lewis, “and we will leverage her expertise in our innovative programs.”
 
About the Business Marketing Association of Boston:
The Business Marketing Association (BMA) of Boston is the area's premier association for B2B focused marketing professionals.  As the local chapter of the International Business Marketing Association, we are the professional growth and networking organization for business-to-business marketing professionals who want to stay on top of the game. The BMA is a worldwide organization with over 3000 members and provides today's marketers with broad information and educational resources, in addition to networking opportunities through local chapters, conferences and seminars. To learn more about the BMA Boston visit our website at www.thebmaboston.com